Free eBooks The Rise Of The Creative Class--Revisited: Revised And Expanded Available To Downloads

                
              
Free eBooks 
The Rise Of The Creative Class--Revisited: Revised And Expanded Available To Downloads
Initially published in 2002, The Rise of the Creative Class quickly achieved classic status for its identification of forces then only beginning to reshape our economy, geography, and workplace. Weaving story-telling with original research, Richard Florida identified a fundamental shift linking a host of seemingly unrelated changes in American society: the growing importance of creativity in people’s work lives and the emergence of a class of people unified by their engagement in creative work. Millions of us were beginning to work and live much as creative types like artists and scientists always had, Florida observed, and this Creative Class was determining how the workplace was organized, what companies would prosper or go bankrupt, and even which cities would thrive.In The Rise of the Creative Class Revisited, Florida further refines his occupational, demographic, psychological, and economic profile of the Creative Class, incorporates a decade of research, and adds five new chapters covering the global effects of the Creative Class and exploring the factors that shape “quality of place” in our changing cities and suburbs.
Paperback: 512 pages
Publisher: Basic Books; First Trade Paper Edition edition (January 7, 2014)
Language: English
ISBN-10: 0465042481
ISBN-13: 978-0465042487
Product Dimensions:  6.1 x 1.4 x 9.1 inches
Shipping Weight: 1.4 pounds (View shipping rates and policies)
Average Customer Review:  3.8 out of 5 stars  See all reviews (109 customer reviews)
Best Sellers Rank: #130,346 in Books (See Top 100 in Books)   #156 in Books > Health, Fitness & Dieting > Psychology & Counseling > Creativity & Genius   #199 in Books > Politics & Social Sciences > Sociology > Class   #205 in Books > Politics & Social Sciences > Social Sciences > Human Geography
Richard Florida's study began with a rather straightforward premise: what characterizes the cities and regions that are economically successful today? His conclusions are rather controversial, but, based on the statistical evidence he presents (as well as my own experience), I found them highly convincing.The liveliest economies, he finds, are in regions characterized by the 3 T's -- talent, technology, and tolerance. The implications are profound, to wit:1. Conventional wisdom holds that, to boost an area's economy, it's necessary to attract large companies and thus create jobs. In fact, companies locate where the talent is; all the tax breaks in the world won't bring a large company to your area if they can't find the quality of employees they want there. Often, too, the talent itself will generate new companies and create jobs that way.2. Urban planners assume that, to attract talent/jobs, what's important is to provide infrastructure: sports stadiums, freeways, shopping centers, etc. In fact, creative people prefer authenticity -- so making your city just like everyplace else is a sure way to kill its attractiveness.3. The often-misunderstood "gay index" doesn't mean that gay people are more creative, or that attracting gays to a community will ipso facto boost its economy. Creative people tend to prefer gay-friendly communities because they're perceived as tolerant of anyone who isn't "mainstream"; a city that's run by a conservative good-ole-boys network isn't a good place to try to start a business unless you're one of the good ole boys.The book is primarily descriptive and analytical, rather than prescriptive.
I read every single page. This revised edition of the book has been thoroughly revised with five new chapters. It departs from the original version of the 2002 book that the term Creative class has evolved. Florida explains that the term "used to mean artists and writers. Today, it means job stability" (p. viii), and contends that for prosperity and jobs to happen, there is a need to convert every job into a `creative job.' 'Every human being is creative' is the key thesis of "The Rise of the Creative Class Revisited," as in the original version of the 2002 book. With a clear and engaging message, Florida addresses his critics throughout the book and presents updated data from various scholars in the field to support his position.The aim to capitalize `creativity' is powerfully argued in this book. Florida demonstrates that the Creative Class now comprises more than thirty percent of the entire workforce. But to his surprise, metros with the highest rank in Creativity Index, tended to have the highest level of inequality. He addresses these perplexities later in the book. However, one thing is for sure, Working and Service Classes thrive in regions with high concentration of the Creative Class. Furthermore, the author stresses that the Creative Economy is not about capitalistic discourse; instead, it is about innovation, business and culture. He ascertains the recognition of the Creative Economy where creativity is the key driver of today`s economy, as creativity needs to be commoditized in lieu of being wasted; insisting that the key task of the future must be to fully engage the creative talents of ALL.The author speaks to the issues of inequality as well.
I highly recommend this book. As a professional who cares deeply about the survival of his own urban area, I found this book an indispensable and provocative read. I do have some reservations (below), but, nonetheless, recommend this book to anyone who cares about the future of cities. More detailed review follows.Richard Florida's Rise of the Creative Class tells two stories. First, Florida tells the story of an emergent social class comprised of people engaged creatively in the workplace. Because creativity qua capital is the most critical resource in the new economy - as opposed to more traditional sources of capital such as land and natural resources - the "creative class" wields considerable influence in transforming societal norms. The societal transformations ushered in by the creative class are, in fact, means to further nurture and support creativity. Everything from a looser dress code to the postponement of marriage and family can be viewed as reflections of the needs and wants of people actively engaged in creative pursuits.After detailing this emergent class - and identifying this class as the vanguard of economic growth in the 21st century - Florida instructs regions on how best to attract and maintain the creative class. Cities and regions would do well, Florida insists, on accommodating the needs and wants of the creative class. Places that offer a diverse array of authentic experiences and a tolerant attitude toward different lifestyles will excel in attracting creative workers. Inherent in this argument is that place - more than ever - is the key determinant in fomenting creativity, and, by association, economic growth.
The Rise of the Creative Class--Revisited: Revised and Expanded The Graphic Designer's Digital Toolkit: A Project-Based Introduction to Adobe Photoshop Creative Cloud, Illustrator Creative Cloud & InDesign Creative Cloud (Stay Current with Adobe Creative Cloud) Solve Your Child's Sleep Problems: Revised Edition: New, Revised, and Expanded Edition Rise Sister Rise: A Guide to Unleashing the Wise, Wild Woman Within General Class License Mastery: 2015-2019 General Class FCC Element 3 Question Pool Effective July 1, 2015 The ARRL General Class License Manual (Arrl General Class License Manual for the Radio Amateur) The Fast Track To Your Technician Class Ham Radio License: Covers all FCC Technician Class Exam Questions July 1, 2014 until June 30, 2018 The ARRL Extra Class License Manual (Arrl Extra Class License Manual for the Radio Amateur) General Class License Manual (Arrl General Class License Manual for the Radio Amateur) Miranda July's Intermedial Art: The Creative Class Between Self-Help and Individualism (Culture & Theory) Chronicle of a Plague, Revisited: AIDS and Its Aftermath Soul Murder Revisited: Thoughts about Therapy, Hate, Love, and Memory You always lag one child behind (Barbara revisited): A touching and practical book written in memory of his daughter by a thoughtful father for other parents of mentally retarded children The New Pearl Harbor Revisited: 9/11, the Cover-Up, and the Exposé The Courage to Be Creative: How to Believe in Yourself, Your Dreams and Ideas, and Your Creative Career Path Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability (Voices That Matter) New German Cooking: Recipes for Classics Revisited Arthur Schwartz's Jewish Home Cooking: Yiddish Recipes Revisited Organizational Accidents Revisited Malignant Self-love: Narcissism Revisited (FULL TEXT, 10th edition, 2015) 