Paperback: 288 pages
Publisher: Atria Books; Reprint edition (August 14, 2012)
Language: English
ISBN-10: 1439153086
ISBN-13: 978-1439153086
Product Dimensions: 5.5 x 0.7 x 8.4 inches
Shipping Weight: 9.1 ounces (View shipping rates and policies)
Average Customer Review: 4.8 out of 5 stars See all reviews (31 customer reviews)
Best Sellers Rank: #101,004 in Books (See Top 100 in Books) #116 in Books > Reference > Words, Language & Grammar > Public Speaking #665 in Books > Self-Help > Self-Esteem #809 in Books > Business & Money > Business Culture > Motivation & Self-Improvement
In Chapter 3, Peter Meyers and Shann Nix acknowledge their appreciation of Chip and Dan Heath and especially of what the Heaths share in their masterwork, Made to Stick. I share their high regard for this book and its co-authors. That book and As We Speak complement each other almost seamlessly. For example, the Heaths provide a brilliant explanation of the "what" and "why" of stickiness whereas Meyers and Vann provide an equally brilliant explanation of the "how" as well as why what they recommend is so effective.Here in a single volume is just about all you need to know about high-impact communication, especially after checking out the Heaths' book and reviewing the Six Principles that all sticky ideas demonstrate. (Please see Pages 16-18.) They are Simplicity, Unexpectedness, Concreteness, Credibility, Emotions, and Stories. Meyers and Nix have decades of experience helping people whose ability to think exceeds their ability to express themselves. "We develop the language and content, put them on their feet, rehearse them, and give them the tools they need to rise to the occasion." However, and it is impossible for me to exaggerate the importance of one point: this book offers more - FAR MORE - than "how to do it" advice for public speaking.They carefully organize their material within five Parts: Content, Delivery, State (i.e. presence), High-Stakes Situations, and Finding Your [own] Voice and Making It Heard. They are determined to help each reader's thinking gets the expression it deserves, "that the quality of the ideas is matched by the vitality of the [reader's] presence. The potential applications of what Meyers and Nix hare are almost unlimited because there are so many opportunities to achieve high-impact communication.
Book review by Richard L. Weaver II, Ph.D.This is a good book! The authors have even changed the traditional speech parts from introduction, body, and conclusion to "Ramp," "Road map" (forecasting what is to come), "Three PoDs" (points of discovery), Q&A, and Dessert. Instead of organization and outlining, the authors use the word architecture. I was pleased to see that these were the only major changes in vocabulary. The changes work fine, but, being a traditionalist, I'm not certain they add a great deal to learning how to communicate effectively.The biggest disappointment I have with this book is the lack of an index. For example, I was looking for information on transitions, but could not find it. I thought it might be covered under the topic "architecture," but once having read about "architecture," early in the book, it was nearly impossible to get back to that section without an index to guide me.What is especially outstanding is the large number of examples included throughout the book. The book, Public Speaking Rules: All You Need for a Great Speech, for example, offers a straightforward approach to the same topic, and like the book, The Elements of Style (which is a straightforward approach to the use of grammar and language) the book Public Speaking Rules provides the essential nuts and bolts of effective public speaking without the heavy use of examples. These two books (in this paragraph) get to the point directly and effectively. The question comes down to, how much information you need to get you to where you want to be -- an effective speaker/communicator?Incidentally, there are a large number of examples that can only come from an author's personal experience. Meyers has a wonderful, broad, and useful background.
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