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The Road To The White House 2016
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THE ROAD TO THE WHITE HOUSE 2016 discusses the legal, political, and financial framework in which the presidential election occurs; the process by which the parties nominate their standard bearers and position themselves for the general election; the strategies, tactics, and operations of the presidential campaigns; the news media's role; and the attitudes, opinions, and decisions of the voters and what those decisions augur for policy and government once the election is over. This edition emphasizes the changes that have revolutionized electoral politics in recent years, including the flood of money to and from Super PACs, instantaneous communications, digital campaigning, and microtargeting messaging. It also offers updates and insights on topics pertinent to every presidential election, such as the nomination and Electoral College systems, news coverage, television debates, political commercials, partisan appeals, voting patterns, and election forecasts, polls, and analysis.

Paperback: 848 pages

Publisher: Cengage Learning; 10 edition (June 25, 2015)

Language: English

ISBN-10: 1285865200

ISBN-13: 978-1285865201

Product Dimensions: 6.3 x 0.7 x 9 inches

Shipping Weight: 1 pounds (View shipping rates and policies)

Average Customer Review: 3.3 out of 5 stars  See all reviews (3 customer reviews)

Best Sellers Rank: #51,374 in Books (See Top 100 in Books) #94 in Books > Politics & Social Sciences > Politics & Government > Elections & Political Process > Elections #361 in Books > Textbooks > Social Sciences > Political Science #924 in Books > Education & Teaching > Schools & Teaching > Instruction Methods

Turns out my Paperwhite Kindle Reader cannot display this book.Beware! The kindle book does not work on a Kindle Reader!

This book open my eyes to political,so much go on behind closed doors.

This was a book for my daughter for school.

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