Hardcover: 256 pages
Publisher: Pan Macmillan; First edition (March 1, 2007)
Language: English
ISBN-10: 0330484206
ISBN-13: 978-0330484206
Product Dimensions: 6 x 1.1 x 9 inches
Shipping Weight: 1.2 pounds
Average Customer Review: 3.0 out of 5 stars See all reviews (2 customer reviews)
Best Sellers Rank: #4,894,291 in Books (See Top 100 in Books) #95 in Books > Reference > Writing, Research & Publishing Guides > Publishing & Books > Bibliographies & Indexes > Business #911 in Books > Reference > Writing, Research & Publishing Guides > Publishing & Books > Book Industry #5940 in Books > Biographies & Memoirs > Professionals & Academics > Journalists
Tom Maschler's life story: how he became editorial director of moribund publisher Jonathan Cape in his twenties after an apprenticeship with legendary Penguin publisher Allen Lane, transformed their fortunes by innovative and creative publishing of literary fiction and intellectually groudbreaking non fiction, founded one of the worlds most well known literary prizes, the Booker Prize, and published a vast number of the great and good writers of the last few decades, is so remarkable that it is impossible to mess up. That said, Maschler makes a pretty good fist of it. His writing style is plain and un-self aware to the point of autism, he name drops famous writers like a glossy magazine columnist and clearly fancies himself as a raconteur, a bon viveur, though clearly he has upset many more people than he realizes. Many stories end along the lines of: and he/she never spoke to me again. I can't help thinking I am owed an explanation.Mashcler's monstrous ego aside (at one typical comically un-self aware moment he writes of the pride he felt when a secretary said she could feel his presence in the Cape building even when she hadn't seen him arrive), his contribution to publishing is undiminished. He worked tirelessly to promote serious and intelligent books, and had a remarkable talent for spreading a buzz about his titles like bushfire through the publishing world. Publishers and booksellers knew that with Maschler behind a title you were guaranteed a: quality and b: (more important in publishing) sales. All this for comparatively little financial reward himself. Towards the end he writes of the buy out of Jonathan Cape by Random House when it could no longer survive as an independent company.
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