Paperback: 165 pages
Publisher: A Bradford Book (August 29, 2003)
Language: English
ISBN-10: 026261197X
ISBN-13: 978-0262611978
Product Dimensions: 6 x 0.3 x 9 inches
Shipping Weight: 8.8 ounces (View shipping rates and policies)
Average Customer Review: 4.2 out of 5 stars See all reviews (33 customer reviews)
Best Sellers Rank: #376,797 in Books (See Top 100 in Books) #368 in Books > Medical Books > Psychology > Applied Psychology #740 in Books > Health, Fitness & Dieting > Psychology & Counseling > Applied Psychology #2488 in Books > Textbooks > Humanities > Philosophy
The High Cost of Materialism is an interesting subject, but the author isn't up to the challenge he sets for himself. The Preface and Introduction are excellent. Both are succinct expressions of the problems that a market-driven economy creates within an individual looking for happiness.But the method the author uses to accomplish his goal is falls short.First of all, the author tries to make the claim that "If a person is aware of the effect of materialism in their life, they will probably become happy." This claim is weak at best. There are many people who are happy accumulating stuff. (I don't happen to be one of them, but I don't claim to represent all consumers in the world).2nd, the author uses questionaires to determine what makes people happy.He develops an 'Aspiration Index' with questions like:1) 'Your image will be one others find appealing'2) 'You will be famous'.There are 15 of these questions.He gives this questionaire to 350 people. And then he assumes these responses are an accurate portrayal of all consumers.But, the sampling technique is terrible. I'm surprised the colleagues who reviewed this article didn't point this out.For the 350 people, he chooses ONLY(a) college students(b) from one or two universities.Holy cow! A book on the psychological effectsof materialism, seen through the eyes of college students.What subset of America is represented by "18-22 years olds in University"?To me, that makes all the conclusions based on his questionairre responses invalid, or spurious at best.The book sets up many arguments of why people find materialism frustrating, and then refutes each of these. Sometimes finding some psychological 'causes'.
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